How to Create a Group Coaching Program That Builds Trust and Attracts Clients
Oct 28, 2024If you're a coach, therapist, or healer, you’ve likely experienced the powerful impact of guiding clients through transformation in 1:1 settings. But what if you could reach more people at once, saving time while deepening the impact of your work? This is the magic of group coaching!
For the past 10 years, I’ve had the privilege of leading group experiences that have helped our healing company grow and reach people globally. Through retreats, workshops, speaking events, monthly group coaching sessions, and our most recent conference in Bali, we’ve witnessed firsthand how group coaching creates powerful connections, fosters trust, and builds community. Each experience has allowed us to support people’s journeys in a profound way, deepening the impact of our work while expanding our reach.
Why Group Coaching you may be asking?
Group coaching allows you to:
- Impact more people at once, optimizing your time and resources.
- Showcase your unique methods in a shared space, where clients experience your approach firsthand.
- Foster community and trust, creating an environment where participants feel safe and connected.
- Provide a low-cost or free entry point, letting clients experience your work before committing to deeper programs or 1:1 coaching.
Whether you envision this as an in-person circle, an online Zoom group, or even a retreat, group coaching offers unmatched flexibility and connection.
What You’ll Need to Create a Group Coaching Program
Starting your own group coaching program might sound intimidating, but it’s easier than you think!
Here’s a simple framework to get you started:
1. Define Your Vision and Intention
Ask yourself: What transformation do I want clients to experience? What’s the mission behind this group? Having a clear purpose for your group coaching program helps attract clients aligned with your values and vision.
2. Program Structure Basics
Decide on the following:
- Name Your Offer: Pick a name that reflects the purpose of the group and resonates with your target audience.
- Pricing and Delivery: Will it be free or paid? Delivered in person or online?
- Content Outline: Create a clear outline for each session, including an introduction, a brief about you, experiential exercises, Q&A, and a closing that aligns with your overall intention.
3. Create a Trauma-Informed Space
Safety is essential in group settings. Here are a few tips:
- Allow participants to leave at any time.
- Check-in regularly by asking for thumbs-up or hands-up responses.
- Create an inclusive environment by being mindful of accessibility needs, such as subtitles or respectful interaction rules.
4. Engage Clients Through Experiential Content
People today want more than passive learning; they want to experience transformation. During group coaching sessions, include exercises where participants can engage deeply. This might be a mini version of what you offer in 1:1 sessions or activities like visualization, journaling, or EFT tapping.
> Pro Tip: Group coaching is about building trust, so avoid deep trauma healing exercises. Reserve that work for private 1:1 sessions.
5. Close with Connection and Next Steps
End each session by inviting participants to connect further with you, whether through joining a community group, signing up for 1:1 sessions, or enrolling in a next-level group program. People appreciate having a clear next step if they want to deepen their journey with you.
6. Celebrate and Improve
Take time to celebrate each session, then reflect on what went well and what could be improved. Did participants meet their intended outcomes? Do you have any insights to refine the structure for next time?
Join the "How to Create a Group Coaching" Class!
If you’re ready to create a repeatable, powerful group coaching program, **my "How to Create a Group Coaching" class** will guide you every step of the way. This class will provide:
- Step-by-step guidance on planning and structuring your program.
- A checklist of essential tools and fail-safes to keep sessions smooth.
- A bonus resource for creating your unique signature program!
Whether you're envisioning this as a recurring workshop, a multi-session program, or a signature retreat experience, this class has everything you need to launch confidently. Click here to join today for only $55!